Corporate Gifts: 2025 Figures Every Manager Should Know

Are you looking for a simple way to retain your top talent, strengthen your business relationships, and promote your employer brand? Corporate gifts (also known as business gifts or employee gifts) are far from a "nice-to-have." Budgets are increasing everywhere because companies are now measuring real return on investment. Here's the data to keep on hand before building—or optimizing—your program.

1. The gift, the first fuel of internal recognition

54% of employees perceive a gift as a concrete demonstration of appreciation from the employer ( source ).

67% feel fully recognized when the gift value is between $50 and $100 ( source ).

Organizations with a recognition program have 31% less voluntary turnover ( source ).

In short, offering a neat box set costs much less than a replacement job… and boosts engagement in the process.

2. A loyalty booster for customers and partners

According to Deloitte, 78% of companies believe that corporate gifts strengthen customer relations, and 84% consider them a recognized tool for internal loyalty ( source ).

A personalized gesture rekindles the sales conversation, reduces friction in contract renewal, and generates positive word-of-mouth that is difficult to acquire otherwise.

3. Trends 2025: personalization, sustainability, local

Decision-makers now favor:

• Advanced customization: product story, signed card, subtle branding.
• Eco-responsibility: 71% say they want recyclable or low-carbon footprint products.
• Local: supporting the regional economy while reducing the kilometers traveled.

These three high criteria in your boxes maximize the perception of value and emotional impact.

4. How to take action?

1. Segment (employees vs. key customers) and set a reasonable budget – $50 to $100 is already perceived as generous.
2. Choose a local partner capable of sourcing, assembling and shipping – guaranteed time savings for your HR or marketing teams.
3. Measure the effect: retention rate, employee feedback, repeat purchases.

Ready to give a gift that matters?

Signé Local designs 100% Quebec-made gift boxes that are customizable and delivered across the country. Discover how our corporate gifts can support your HR and business objectives: see our corporate services page.

A local gesture, a lasting impact – your teams and partners will remember it.