After completing a bachelor's degree in industrial design in 2007, Montreal designer Tamara Bavdek needed a change. A big one. So, after nearly 20 years of long hair, she decided to chop it all off for an unconventional retro cut. Knowing that a touch of femininity would be lost with this new style, she drew inspiration from the 1960s... She was struck by the stunning look of Andy Warhol's muse, Edie Sedgwick. She wore very large jewelry that appeared to be made of lace, and bold makeup. This look was a great source of inspiration, and that's how it all began... A stroke of genius, and after a little experimentation, the designer realized that lace is to textiles what gold is to metals and diamonds to rocks, and that nothing beats enormous, ultra-light jewelry! Today, although the hair has grown back, the passion for unique and original pieces is still very much alive. Founded in Montreal in late 2008, the This Ilk brand is now distributed in more than 30 stores in Canada, the United States and around the world.
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